Glow25 Names Sarah Jessica Parker CCO

Berlin-based collagen brand Glow25 has appointed Sarah Jessica Parker as its new Chief Creative Officer, marking a major milestone in its international growth. According to the company's press release, Parker will actively shape Glow25's brand strategy, campaign development, and future product innovations.

Founded in Berlin in 2021, Glow25 has built its identity around pro-aging, a philosophy that sees beauty not as a fight against time but as an expression of experience, confidence, and personal growth. With Parker on board, that message is going global.

The partnership launches with the Glow Manifesto, a cultural statement co-created by Parker and the Glow25 team. Rather than a traditional marketing campaign, it is a declaration of values: embracing aging as identity, celebrating visibility, and rejecting the idea that beauty belongs only to youth. The first global campaign, "Nothing to Hide," brings this philosophy to life through real stories and imagery.

CEO Steven Mattwig explained in the press release why Parker was the right fit: she speaks openly and authentically about pro-aging and embodies the core of the brand's message. Parker herself said the collaboration is about celebrating the kind of visibility that comes from within, not chasing earlier versions of yourself.

Under the platform "Glow With Us," Glow25 is inviting women worldwide to redefine beauty on their own terms. For a brand that started in Berlin just four years ago, landing a partnership with one of the world's most recognizable cultural icons is a bold statement of intent.