Fresha Picks Berlin as New Base for DACH Growth
Mazen Tadli, the New General Manager of Germany at Fresha - © Fresha
Fresha, a global booking platform for the beauty and wellness industry, is setting up shop in Berlin. According to the company's press release, Mazen Tadli has been appointed General Manager for Germany, tasked with driving growth across Germany, Austria and Switzerland.
The new Berlin office will serve as Fresha's regional hub, supporting everyone from independent studios to large enterprise brands. The move is part of a broader international push that also includes new headquarters in Southern Europe, Northern Europe and France.
Tadli brings more than 12 years of experience in technology and business development, most recently as General Manager for DACH and France at restaurant tech company Flipdish. Earlier in his career, he held leadership roles at bloomon and foodora, where he built commercial teams across Germany.
In the press release, Tadli said the DACH region has a highly developed beauty and wellness industry, with businesses looking for technology to support both daily operations and long-term growth. His priority, he said, is to build a strong local presence in the region.
Fresha founder and CEO William Zeqiri said the company is placing experienced commercial leaders in strategic markets as it scales globally, and confirmed plans to open 100 new sales positions in Germany.
Fresha describes itself as the world's largest booking platform for beauty and wellness, used by more than 130,000 businesses. Its features include online booking, payment processing, marketing tools and team management, connected to a global marketplace of millions of potential customers. The company is headquartered in Dublin, Ireland.
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